![]() Studies keep showing how consumers are seven times more likely to trust someone they follow on social media over a conventional celebrity. Their ability lies in being able to capture their audience’s attention and ultimately influence purchase decisions. Influencers are there to influence you to buy a new product, to make a change in your life, etc. Influencer: Influencers are the vloggers, bloggers, Instagrammers, storytellers and product reviewers on social media. Their content might not be the most beautifully crafted, creative or break-through thing out there, but that’s not why brands are working with them. You can write articles for their blogs and website if you have some SEO knowledge. You can work with brands and take pictures of their products, or create videos to promote them. If you’re aspiring to be a content creator, there are plenty of opportunities for you! You can work with properties to showcase their spaces. They will usually not ask for visibility on the creator’s channels. Content creators don’t necessarily have the largest following, but that’s not what brands are looking for when they work with them.īrands want to work with content creators so they get beautiful content (think pictures, videos, articles) that they can then use on their own platforms. They create content, but not just anything! Content creators create high-quality content, whether photo, video or both. They’re usually photographers, creative directors, writers or videographers who are well-versed in creating professional-quality content that gets people engaged. These two terms get tossed around pretty often, and some may say they are interchangeable, but there are a few key differences between content creators and influencers.Ĭontent creator: The name is pretty clear as to what they do. What is the difference between a content creator and an influencer? 8 fun Instagram Stories quizzes to share on social media.11 tips to take great couple pictures by yourself for Instagram.How to work with brands on Instagram without a large following.Don’t get discouraged when approaching brands Stay professional when collaborating with brands Always keep your media kit current and updated Send your micro-influencer media kit as a readable file If your numbers aren’t big, focus on growth 10 tips to build a kick-ass micro-influencer media kit. ![]()
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